Making the world see that human thinking should be protected, and giving it somewhere to start, with reMarkable
Brand voice
Full guidelines
Team training
Campaign key messaging
E-commerce writing
Short and long form
A brand that believes that human thinking is worth protecting, wouldn’t you agree? But most people aren’t aware of exactly what a paper tablet is. An iPad with a pen? A Kindle for people who like to sketch? Less glass, more grown-up? Let alone what “better thinking” really means.
Challenge: We were tasked with the challenge of making sure people knew what a paper tablet was and how to use it. That it lets thoughts arrive undisturbed, and then gives them somewhere to go.
Solution: A show and tell approach. Educating everyone about this category and communicating it clearly. From here, a messaging system was born, which leaned into where people think, and how to take it further than their bedroom floor with other familiar digital tools.
Made in-house in the Creative Studio
A pure, product-driven script using literary devices like anaphoras and making use-case chronology have neat rhythm and rhymes, like “visalised, organised, realised”.
Description: Finally, somewhere to think. With the new reMarkable Paper Pure, your ideas move easily from pen to laptop, and back again, without interrupting your workflow.
User-friendly web copy
A product page that tells a simple story and converts customers.
Working closely with visual and UX designers on the ideal customer journey.
With visuals and copy guiding you through every need-to-know touch point.
Science says yes. Using insights and data from research carried by reMarkable’s Scientific Advisory Board to drive interest and sales for this new, simpler paper tablet.
