Making the world see that human thinking should be protected, and giving it somewhere to start, with reMarkable
Brand voice
Full guidelines
Team training
Campaign key messaging
E-commerce writing
Short and long form
Creating and editing CRM journeys
A brand that believes human thinking is worth protecting, wouldn’t you agree? But most people aren’t aware of exactly what a paper tablet is. An iPad with a pen? A Kindle for people who like to sketch? Less glass, more grown-up? Let alone what “better thinking” really means.
Challenge: Making sure people knew what a paper tablet was and how to use it. That it lets thoughts arrive undisturbed, and then gives them somewhere to go.
Solution: A show and tell approach. Educating everyone about this category and communicating it clearly. From here, a messaging system was born, which leaned into where people think, and how to take it further than their bedroom floor with other familiar digital tools. This messaging framework was used from OOH, to across web, CRM, retail and paid social.
The shift:
From: It’s a paper tablet.
To: A place where thinking can happen without any interruption.
Made in-house in the Creative Studio
A pure, product-driven script using literary devices like anaphoras and making use-case chronology have neat rhythm and rhymes, like “visualised, organised, realised”.
Launch copy description: Finally, somewhere to think. With the new reMarkable Paper Pure, your ideas move easily from pen to laptop, and back again, without interrupting your workflow.
User-friendly web copy
A product page that tells a simple story and converts customers.
Working closely with visual and UX designers on the ideal customer journey.
With visuals and copy guiding you through every need-to-know touch point.
Science says yes. Using insights and data from research carried out by reMarkable’s Scientific Advisory Board to drive interest and sales for this new, simpler paper tablet.
