London School of Economics
Enticing upside down thinkers with words and naming a unique accelerator—a space to expand ideas and help humanity. Branding a £50 million social impact accelerator.
Challenge: To design and launch a brand for a social impact accelerator, capable of changing lives on the scale of billions.
Solution: 100x Impact Accelerator is a first of its kind £50m global initiative, dedicated to shaping a new generation of ‘social unicorns’. The brand strategy revealed two powerful sides: World-class insight and heritage from the LSE, paired with a dynamic energy usually only found with world-class accelerators in the business world. The copy played a vital role, demonstrating a new 100x positive outlook. This stood out because other competitors focused on problems and all sounded the same.
Naming workshop + naming
Tone of voice workshop + TOV guide
Free verse manifesto
Key messaging, three main taglines
Website copy: headlines and body copy
Ideas, concepting and creative direction
Agency: Manifesto
