Everton

One of the founding clubs of British football over 140 years ago, the challenge was to create a brand voice that embodied the fierce loyalty it inspired in their fans, rich heritage and commitment to doing things the right way. We chose to be bold and unapologetic, all rooted in integrity to give Everton a unified voice that would appeal to fans all around the world. The second challenge was to make sure it appealed to its legion of long-time fans, while appealing to and welcoming in a whole new generation.

Creative strategy interpretation

Brand voice principles

Brand manifesto development

Taglines

Execution

Made with Dixon Baxi